With the goal of building Hainan into an international tourism island, Hainan Provincial Tourism Bureau is planning to take three measures to ensure the cooperation with the Germany tourism group TUI AG.
From November 2006, TUI AG formally begun to organize leisure tourists visiting Hainan. In 2007, Hainan hosted over 16,000 German tourists, and Germany has become the sixth largest overseas source market for Hainan.
The Hainan Provincial Tourism Bureau is to customize a set of personalized schemes according to TUI AG's requirements for the island tourism, and to set up a series of plans in aspects of aviation rights and allowances according to the demands of TUI AG's clients. The bureau will carry out cooperation with TUI AG in international tourism marketing to promote the Hainan tours in German market. Thirdly, the bureau will renovate Hainan tourism essentials to make it international, aiming to enhance the satisfactory degree of European tourists.
(China Hospitality News October 15, 2008)
