The Second China (Shenzhen) International Cultural Industry Fair
(ICIF), slated for May 18 and 21, will promote China's latest
cultural products.
Xu Zongheng, mayor of south China's Shenzhen City, said on
Tuesday this year's trade fair will be more market-oriented rather
than just a showcase of products.
"The fair, therefore, is expected to become the largest export
platform for China's cultural products," Xu said.
Covering a total area of 105,000 square meters, the fair will
accommodate 4,500 booths.
Nine exhibition halls will feature products from the broadcast
media, international performing arts, animation and gaming, Chinese
publications, vocational education, creative design, arts and
crafts. There will also be an exhibit on China's cultural industry
achievements, according to Xu.
"We are expecting more than 20,000 professionals from home and
abroad to attend the fair," Xu said.
So far, more than 1,000 cultural entities, from 26 cities in
countries including the United States, France, Germany, Italy and
Belgium, have signed up for the fair, Xu said.
The first ICIF, held in November 2004, attracted more than
477,000 people from home and abroad. Deals worth of 3.14 billion
yuan (US$393million) covering more than 700 cultural investment
projects were signed. Letters of intent worth more than 32.55
billion yuan (about US$4 billion) were also signed.
(Xinhua News Agency April 19, 2006)
