China's pharmaceutical watchdog has warned 16 companies that
they risk losing their advertising licenses after they published
"illegal" ads that exaggerated the benefits of their products.
The 16 ads for drugs and medical equipment were identified by
the State Food and Drug Administration (SFDA) on its website
Wednesday.
The listed ads contain "a large amount of unscientific assertion
and pledges on the products' benefits and effects", which seriously
misled customers and violated advertising laws, a SFDA circular
said.
The ten ads for drugs and six for medical equipment involved
firms in Liaoning, Yunnan, Shanxi, Jilin, Hubei, Shandong, Tibet, Sichuan, Beijing, Heilongjiang, Hebei, and Henan.
In one commercial, Naoxintong, a drug produced by the Tonghua
Shenlong Pharmaceutical Co. Ltd for apoplexy and cardialgia, was
depicted as a cure-all for heart disease.
"One box of the medicine will produce an instant effect on a
patient who has suffered heart disease for seven or eight years,
and the medicine is effective on 98.9 percent of patients," the
circular cited the ad as saying.
The SFDA urged local food and drug administrations strengthen
supervision of the listed drugs and to monitor the companies to
ensure they complied with the law.
And serious offenders will be stripped of their advertisement
licenses, the circular said.
Food and drug administrations have blacklisted 26,644 illegal
drug ads and 1,349 medical equipment ads since March this year.
Eleven serious offenders were stripped of their advertisement
licenses for one year, according to the circular.
(Xinhua News Agency November 8, 2007)