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Li Qiankuan, a member of China's top advisory body CPPCC and director general of Changchun Film Studio, expressed on Monday that Chinese blockbusters should be judged on ordinary people's tastes, not only for pursuing Oscar honors.

"Audiences' opinions and expectations or criticisms from film critics are helpful for the development of Chinese film industry. Without them, we would feel neglected," Li said.

Since many Chinese blockbusters have put the big budget investment and mega production ahead of the content, Li Qiankuan said that the spectacle of the movie is only one perspective of cinematograph, profound theme and lively characters are more important.

He criticized that competing for Oscar should not be the ultimate goal of our Chinese filmmakers.

Li said movies favored by Chinese ordinary people are destined to be recognized  by world cinema. “It is pathetic that our filmmakers only made movies to win an Oscar. Chinese filmmakers should stand on our country's land. If a film could  not be liked by Chinese people, even if it was awarded at Academy Awards, it was not a good movie in my mind."

He added that a Chinese blockbuster could deliver the real and profound eastern culture is regarded to be an international one, whether it was awarded or not, it deserves people's respects.

(CRI.cn March 14, 2007)