Cloud Tour of Dunhuang

To showcase Dunhuang artifacts and art, the Dunhuang Academy launched the first comprehensive Dunhuang-themed mini-program called "Cloud Tour of Dunhuang" in February 2020. This program integrates exploration, touring, and preservation functions, using innovative digital creativity and interactive formats to interpret the cultural connotations of Dunhuang. It serves as a window for the public to explore Dunhuang's cultural and artistic heritage online. The mini-program includes over 10 distinctive sections such as Dunhuang Painting Language, Dunhuang Animation Drama, Auditory Dunhuang, and Time and Seasons of Dunhuang, drawing digital users worldwide to learn about Dunhuang and experience its thousand-year wisdom and beauty.

By June 2024, the "Cloud Tour of Dunhuang" mini-program had recorded over 62.62 million views and inspired more than 20,000 online news reports. It is considered a representative work of online cultural heritage tourism and marks a new milestone in the field of digital cultural preservation in China and the world.

The "Cloud Tour of Dunhuang" mini-program not only displays Dunhuang artifacts and art, but also creatively re-imagines them, empowering Dunhuang culture to integrate into the modern world with a fresh perspective. This synergy of technology and culture has sparked significant social engagement, promoting innovative reproduction of Dunhuang culture and facilitating the popularization, dissemination, and inheritance of traditional culture through innovation.

云游敦煌

為了展示敦煌文物與敦煌藝術(shù)，敦煌研究院于2020年2月推出了首個集探索、游覽、保護功能于一體的敦煌主題小程序——云游敦煌。該程序應(yīng)用全新的數(shù)字創(chuàng)意和交互形式演繹敦煌文化內(nèi)涵，成為公眾線上瀏覽敦煌文化藝術(shù)的服務(wù)窗口。小程序中包括敦煌畫語、敦煌動畫劇、有聲敦煌、《敦煌歲時節(jié)令》等10余個特色板塊，讓海內(nèi)外數(shù)字用戶在線上即可了解敦煌，體悟敦煌千年的智慧與美。截至2024年6月，“云游敦煌”小程序的閱讀量超過6262萬人次，全網(wǎng)新聞報道超2萬篇。它既是文博線上游覽的代表作品，也是中國乃至全球數(shù)字文保領(lǐng)域全新的里程碑。

“云游敦煌”小程序不僅展示了敦煌文物與敦煌藝術(shù)，還對它們進行了全新的創(chuàng)作，讓敦煌文化以嶄新的面貌融入現(xiàn)代社會，使古老的敦煌文化由此釋放出全新的活力?？萍假x能文化的組合，也成功引發(fā)了巨大的社交裂變效應(yīng)，促進了敦煌文化的創(chuàng)新再生產(chǎn)，推動了傳統(tǒng)文化在創(chuàng)新中普及、傳播和傳承。