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A total of 85 Chinese companies on Monday showed their products from gifts to house ware at the five-day Spring Fair in Birmingham, which opened on Sunday.

 

Chinese Deputy Commerce Minister Yi Xiaozhun said at the opening ceremony of the Chinese show that Chinese products come here with the purpose of promoting the economic and trade cooperation and exchange with the European Union (EU), and to make Chinese brands better known on the EU market.

 

The Chinese show is dubbed as the European Showcase for Brands of China, which has been successfully held three times now, since 2004.

 

Chinese businesses, on the basis of research and innovation and at the same time inheriting and developing traditional techniques, are paying ever more attention to raising the technology, content and quality of their products, and to nurturing their own brand names, said Huo Jianguo, head of the Chinese products delegation.

 

With ever-growing commitment to after-sales services, environmental protection and social responsibility, Chinese businesses are also focusing more on the promotion of their corporate and product images, Huo said.

 

Huo added that the Chinese government has invested increasingly more in both materials and manpower in the protection of intellectual property rights, which have helped safeguard the independent innovation capability and brand image of the businesses and created a favorable environment for their development.

 

In recent years, some Chinese enterprises have started to establish mature brands, such as Haier, Lenovo and Changhong. These brand names are increasingly winning international recognition, and enjoying certain influence on the international market.

 

(Xinhua News Agency February 6, 2007)