Beijing is China's largest advertising market with revenues of
31.3 billion yuan (4.4 billion U.S. dollars) last year, up 21
percent from 2006.
The number of financial service adverts, which amounted to
59,170 by the end of November, increased 25 percent year-on-year
with the booming stock market, said Ou Shufang, head of the
advertising department of Beijing Municipal Industry and Commerce
Bureau, on Thursday.
The number of medical beauty treatment ads dropped drastically
from 10,475 in 2006 to 2,402 in 2007, down 77 percent, because of
the authority's tougher control.
Since July, China has run a campaign against illegal drug ads to
tighten its supervision. Earlier this year, the country's
authorities ordered the closure of 51 websites found to be carrying
illegal drug adverts, the Ministry of Information Industry
said.
Currently, there are 1,449 presses in Beijing, including four
radio stations, 22 TV stations, 1,231 magazines and publishing
companies and 192 newspapers. There are also 845 network media in
the city, whose ad revenue jumped 36 percent year-on-year, the big
increase among all media.
(Xinhua News Agency February 22, 2008)