Wang Zhenyao, dean of One Foundation Philanthropy Research Center, Beijing Normal University. [Maverick Chen / China.org.cn]

Beijing Normal University, who previously joined Li in establishing the One Foundation Philanthropy Research Center at the university, aims to educate the "right people" to work for the cause, said Wang Zhenyao, dean of the research center.

Wang also acknowledged the role played by media in boosting China’s philanthropy, such as educating the public and imbuing them with philanthropic awareness.