This year's World Economic Forum ( WEF) Annual Meeting will be convene under the theme of "Shared Norms for the New Reality", to come up with solutions for a " fundamentally changed" world, announced WEF Founder and Executive Chairman, Klaus Schwab, here on Wednesday.

"The world has fundamentally changed. This is the new reality. If we do not recognize this new reality, we will have difficulties really to create shared norms which we need, to address the issues on the global agenda," Schwab told media in warm-up press conference a week ahead the forum.

The WEF founder said the shifts of political and economic power from West to East and from North to South, as well as the speed of technological innovation have created a completely new reality.

He regarded the current global system and decision making models as no longer be able to cope with the speed and complexity of all these changes.

According to the organizer, the upcoming WEF Annual Meeting, or simply known as "Davos", after the name of the Swiss Alpine city where it has been convening, is scheduled from Jan. 26 to 30.

Over 2,500 leaders from around 100 countries, representing business, government, civil society, academia and culture are expected to join the discussions.

"In terms of quality, and in terms of diversity, the list of participants has never been as good as it is this year," said Schwab, noting that 35 heads of state will attend the meeting, including Russian President Dmitry Medvedev, Mexican President Felipe Calderon, British Prime Minister David Cameron, German Chancellor Angela Merkel and French President Nicolas Sarkozy.

According to WEF, China will send a large high-level delegation to attend the meetings, Chen Deming, Minister of Commerce, Gao Xiqing, President and Vice-Chairman of China Investment Corporation (CIC), and Liu Mingkang, Chairman of China Banking Regulatory Commission, are on the list of participants.

At Davos, a side-line forum will be hold by the Chinese Ministry of Commerce on Jan. 27, marking the country's 10th anniversary of accession to the World Trade Organization.