Apple Inc will launch its second retail store in China, the Shanghai Apple Store, on July 10, China Business News reported Friday.

The move marks Apple restarting its store opening spree in China. Sources with Apple Inc told the paper that the company plans to open two stores in Shanghai and by the end of 2011, Apple Store numbers in China would increase to 20.

Ron Johnson, Apple's global vice president, said earlier that up to 25 Apple Stores would be set up in China by the end of 2012.

The first Apple Store in China was established in Beijing in 2008.

Sales of iPhone 4, Apple Inc's latest iPhone product, totaled 1.7 million sets in the first three days after its release on June 24.