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H&M's Versace collaboration

0 Comment(s)Print E-mail China Daily, October 21, 2011
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Versace's collaboration with H&M has taken inspiration from past collections by the Italian fashion house.

The luxurious label - headed up by Donatella Versace - has teamed up with the Swedish high street brand to create a collection, which will include menswear, womenswear and homeware and Donatella promised it will show the "essence of Versace".

She said: "The collection for H&M is the essence of Versace. For the collaboration we've brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can't wait to see how H&M's wide audience will make these pieces their own."

Margareta van den Bosch, creative advisor at H&M - who has masterminded collaborations with Karl Lagerfeld, Stella McCartney, Comme des Garcons and Jimmy Choo in the past - has previously promised the collection would be "glamorous and flamboyant - everything Versace stands for".

She said: "Versace is one of the most important brands of recent times and their collection for H&M will be glamorous and flamboyant - everything Versace stands for. Donatella Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration and is perfect for the party season."

The collection will go on sale on November 17 and will be followed by a pre-spring collection that will be available online from January 19.

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