Yao Chen in Color Me Love.

Claiming to be China's answer to The Devil Wears Prada, fashion romance flick Color Me Love will open nationwide Tuesday, billed as the Chinese mainland's first fashion film, complete with the very latest in everything that is designer.

Directed by Chen Yili, Color Me Love follows the journey of fashion magazine intern Wang Xiaofei (Yao Chen) and her involvement with artist Luan Yihong (Liu Ye) and his ex-girlfriend actress Ke Min (Mo Xiaoqi).

With a plot that almost mirrors The Devil Wears Prada, the film focuses on Wang's internship at a major fashion magazine in a big city and her struggle to survive the high-maintenance and snobbish fashion world and her relationship.

Heavily sponsored by more than 20 top international fashion houses, the film saw leading actress Yao Chen enjoy her role, with many of her outfits delivered straight from the runways of Paris, including a $400,000 Versace haute-couture dress.

"I absolutely loved the amazing clothes. Everyday during shooting, I was in girly-heaven with different outfits the stylist has chosen for me," Yao laughed.

"I loved the role," she added. "A regular girl who knew nothing about fashion accidentally enters the biggest fashion magazine while she is being criticized and also tutored by the chief editor; she becomes a fashion expert in the end, with the same happening in her love life. It is a beautiful modern fairy tale."

Actress Joan Chen plays Zoe, chief editor of the magazine, in a role that is hard to differentiate between Meryl Streep's Miranda Priestly in The Devil Wears Prada.

Zoe constantly goes to parties, banquets and fashion shows. Director Chen Yili said that he wanted to create a character who is high-maintenance, snobbish and critical, as well as sentimental and nostalgic inside.

Aside from the sponsored fashion element of the film, Color Me Love reveals an insight into China's fashion world.