German Bosch Group, one of the world's largest auto parts
suppliers, announced the launch on Tuesday of its nationwide Bosch
Diesel Partner (BDP) project that aims to recruit 100 dealerships
in six regions by the end of this year.
The program is "an effort to build an integrated and extensive
service network in China to tap the looming boom of diesel
technology", said Andreas Andorfer, chief general manager of Bosch
Trading (Shanghai) Co Ltd.
Bosch BDP project follows a Bosch Diesel Center (BDC) program
begun last June in nine cities in the country.
The new BDP program will first launch in Beijing, Shanghai,
South China's Guangdong Province, East China's Shandong Province,
Central China's Hubei Province and Northeast China's Liaoning
Province this year, then expand into other regions.
After decades of involvement in China, Bosch sees a rising
demand in the after-service market and formulated the BDP program
to fit Chinese customers.
Bosch BDP service points will include maintenance and repair
centers, and will extend service to a larger region by cooperating
with existing Bosch diesel operations.
"We believe BDP is convenient, efficient and cost-saving for the
consumers and profitable for the partners recruited," said Andreas
Buschsieweke, marketing manager of Bosch Trading (Shanghai) Co
Ltd.
Buschsieweke said BDP centers will be able to diagnose problems
and replace defective parts, enabling customers to drive their
vehicles away more quickly.
(China Daily January 19, 2007)